AxelJack Beers

AxelJack Brewery approached me to design their packaging, leveraging my prior work in creating their logo, ensuring a comprehensive understanding of their brand and ethos.

After collaborative brainstorming, we conceived the idea of featuring distinct mountain silhouettes from various Welsh peaks on each beer label. The colour selection for each label emerged from a vibrant ball of wool, contributing to a diverse and visually appealing palette. The overarching brand colours are pastel and earthy, while the individual beer colours serve a practical purpose—to facilitate easy identification.

To maintain consistency and coherence across future labels, we established brand guidelines, ensuring that each beer label harmonises with the overall brewery aesthetic.