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South Wales Motorcycle Training

Project type

Logo Design

When South Wales Motorcycle Training initially established themselves, they approached me for a distinctive and patriotic logo. They specifically requested a fusion of the Welsh dragon and a motorcycle. Recognising the length of their name, they also expressed a desire to adopt the acronym SWMT for better memorability.

After presenting several logo options and engaging in a collaborative development process, we reached a consensus on the chosen design. The final logo is elegant, modern, minimal, and stylish, incorporating subtle patriotic elements that successfully blend the Welsh identity with the essence of motorcycle training.

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